4 Opportunities to Partner With A Video Production Company
According to Biteable, video ads on social media could generate 480% more clicks than text-based ads. If you're looking for more compelling data - they are about 280% less expensive per lead.
In other words, this is the time to start producing marketing videos for your business. Video marketing isn't a silver bullet but a solid addition to your marketing strategy. You need videos that uphold and convey your brand's excellence. Your organization does amazing things and demands equally impressive visual content.
Effective video production requires high technical and creative expertise, which only a professional video production company can provide. If your company faces these problems, consider teaming up with a video production company.
Your Website Traffic Isn't Getting
Any Higher
Given that video ads on social media can get 480% more clicks than text ads. Adding video to your maketing plan can increase website traffic by up to 300%.
Getting more clicks is important for SEO because it helps you rank higher in search engine results. Underwhelming web traffic is a missed opportunity, even for businesses that thrive in more traditional channels. If you're having trouble with low web traffic, using video content can help.
Here are some additional benefits that videos provide for your website's SEO:
Decrease Bounce Rates and Increase Session Length
Videos engage visitors, making them stay longer on your site.
Priority by Search Engines
Search engines prioritize rich media, including videos, boosting your site.
SEO Optimization
You can optimize videos with SEO keywords to improve search rankings.
Transcripts and Subtitles
Adding transcripts and subtitles to videos increases crawlable text for search engines.
High-Quality Backlinks
Videos garner high-quality backlinks from other websites, enhancing your site's ranking and authority.
Additional Content for Search Results
A video is another piece of content that ranks in search results, providing further visibility.
Your Customer Service Team is Spread Too Thin
Poor customer service costs US companies $1.6 trillion because of once-loyal customers jumping ship to other brands. When customer service teams are overwhelmed, they can't give customers the attention they deserve. This quickly leads to a damaged reputation, lost sales, and stunted growth.
Explainer videos are one highly effective way to reduce your customer service team's workload so they can focus on more high-priority issues. This helpful and educational video content can address more common customer queries. It will also help build brand trust by offering your customers reliable, consistent, and easily digestible information.
Your Cost Of Continuing Education And Training Are Too High
Research suggests that organizations spend slightly over $1,250 per employee on development and training initiatives.
That amount can pile up fast when trying to keep things lean and mean, budget-wise. Working with a video production company for training videos will reduce education costs. It will also ensure that employees receive consistent, high-quality training.
A top-tier video production company will ensure your training materials yield the following benefits:
Reduced training time.
Standardized messaging.
Increased employee engagement.
Bolstered productivity.
Minimized costs.
You Want to Maximize Social Media Marketing
In 2024, companies must be present on social media, and it's worth asking how brands can stand out in a sea of other branded social media profiles. These days, the universal answer is working with a video production company. To that point, 87% of surveyed marketers said videos on social media directly increased sales.
Expertly produced video content will elevate your social media presence, increase your brand's identity, and drive click-throughs and conversions on your website. Engaging videos can captivate your audience, making your brand memorable in a crowded marketplace.
Upgrade Your Online Presence with Video Production
If you see one of these signs as a concern in your business, it's time to work with a video production company. Video production professionals use their specialized skills to produce content that improves online presence, customer service, training efficiency, and reputation management. Contact us at Spoken Motion to see how we can make a difference for your business.