Over 80% of marketers claim video has directly influenced their company’s sales. However, this statistic can be misleading. 

Specifically, it makes it seem like videos increase sales or brand awareness by their existence. The reality is that only high-quality and expertly crafted videos drive these positive results; it takes specialized expertise to bring such results.

On the other hand, poorly made and poorly executed marketing videos cause 62% of surveyed consumers to perceive a brand negatively. And while Orlando is a booming business hub, that means more competition for you.

Video marketing offers you an opportunity to stand out from the pack, and working with a top video production company in Orlando will help you differentiate your brand. 

We mean a partner with technical expertise, creative vision, and cutting-edge equipment to produce stunning visual branded content that always hits its mark.

What Are Your Video Production Goals And Who’s Your Target Audience?

Whoever you select as your video production partner can help you more when you have a clear outline of your goals and target audience. Understanding what you want to accomplish and who you are talking to means you’ll have more insight into selecting a production company that aligns with your needs and long-term objectives.

For example, determine whether your goal is to build brand awareness, educate customers, or generate leads. Next, consider who your videos are targeting and what resonates with them. Craft a project brief that addresses the specific pain points and language of your target audience to ensure your content connects effectively.

What is Your Video Production Budget Range?

As important as sales savvy and creative forethought are to successful marketing and sales videos, your ability to budget appropriately eclipses everything.

A creative idea your company can’t afford could hurt more than it helps if you pursue it. For instance, you may need a tropical theme for your shoot; instead of flying to a luxury resort, your budget may only go as far as the Gulf shores. Identifying budget constraints will save you time while choosing a video production company because you’ll filter out companies that are either too expensive or too low-cost. You’ll find the partner that exists precisely in your company’s lane.

Your clearly defined budget gives your eventual partner clear parameters and limitations so they can help you meet the ideal price point without sacrificing quality.

High-quality video production may seem like a significant expense upfront, but the return on investment through increased brand visibility, customer engagement, and sales can be substantial. Remember, videos are investments in your brand's future.

Review Several Video Production Options

Finding the best production company in Orlando calls for legwork. Researching potential partners is paramount—you don’t want to leave anything to chance. Read reviews on Yelp and Google business platforms to gather the most authentic feedback from prior clients. Naturally,  don’t overlook social media—you can learn much about a company in a short period of time. 

A reliable video production partner will also have a readily available portfolio of their finest work for viewing. Scour their prior projects up and down and evaluate the quality, creativity, and how much it aligns with your company’s objectives.

Reach out to your industry peers for suggestions—only those you trust. You should also investigate online professional networks and communities.

Trust is built on transparency and past performance. Verify the credentials and reputation of your prospective partners. Good reviews and a robust portfolio are signs of reliability. Engage in conversations with their previous clients to understand their experiences and satisfaction levels. If a potential production company doesn’t provide a link to set up a call on their website, request a complimentary discovery call. Discovery calls are an efficient way for you to vet the production company and to get a sense of how eager they are to learn more about your project and goals. They should ask about your goals and specific, accurate information in order to provide you with an accurate and fair proposal.

Examine Proposals from Production Companies Carefully

Here’s a list of factors to consider when evaluating partnership proposals for Orlando video production services:

• What is the estimated scope of work?

• What timeline are they proposing?

• How do the costs break down?

The top sign that you’ve landed on the best video production company in Orlando is the quality and detail of their proposal. The creativity, specificity, and expertise they show in their pitch will speak to what they’ll deliver once they’re your partner.

The Best Video Production Company in Orlando

Now that you have a plan to guide your process, you’re ready to find the right video production company to align with your vision and deliver exceptional results. We encourage you to learn more about us and how we help businesses like yours tell their stories through video. Get started with Spoken Motion today!