20 Quotes To Inspire Your Online Video Marketing
We can all benefit from a little inspiration and motivation now and then. Especially when it comes to online video marketing, which is uncharted territory for many businesses.
Whether you have been at online video marketing for a while or your just getting your feet wet, these 20 quotes will help you keep the goal in mind and inspire you to create something great.
"No matter what you do, your job is to tell your story." -Gary Vaynerchuk
"The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.” -Lisa Lubin
Related: What Smart Businesses Are Doing To Get Noticed Online
“How can you build a house without a blueprint? The answer is: you can’t. In the same way, a video without a storyboard is like a house without a foundation.” -Han Lung
“It’s not what you upload, it’s the strategy with which you upload. Kind of an update on the hollywood adage, ‘It’s not what you know, it’s who you know.’” -Will Keenan
Related: 7 Keys To A Successful Online Video Distribution Strategy
“We’re operating in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user. Or an advertiser.” -Mike Henry
“Marketing is no longer about the stuff that you make, but about the stories you tell.” -Seth Godin
"Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” -James Wedmore
“Humor, where appropriate, is a great addition to your video… so embrace the personality of your product, and let it shine through!” -Adam Hayes
"People are products of their environment. If you want people to buy your products your products have to become part of their environment.” -Eric McFadden
"Film provides an opportunity to marry the power of ideas with the power of images.” -Steven Bochco
Related: Choosing the Right Video Production Company In Orlando
“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” -Robert Weiss
“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” -Brian Halligan
“99% of people don’t market in the year that we actually live in.” -Gary Vaynerchuk
Related: Video Marketing Tips for 2014
"Risk - calculated risk - is key to success online.” -Arthur Ceria
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind a well.” -Tim Frick
“…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” -Larry Weber
“Authenticity, honesty, and personal voice underlie much of what’s successful on the web.” -Rick Levine
Related: How To Effectively Ask For A Customer Testimonial Video
"I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.” -Chad Hurley
"Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.” -Debra Mastaler
Related: 3 Ways Video Can Help Your Business Rank Higher In Search Results
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” -David Meerman Scott