The Ultimate Guide to Posting Marketing Videos on Social Media [INFOGRAPHIC]
Video has taken over and has become the most engaging, in demand content on social media.
Want to get your brand out there? Video will work 2-3 times better than text updates and even photos to reach your audience.
The infographic below highlights what every marketer should know about posting videos on the top five social media platforms.
Impress your boss by knowing exactly how to create a video for social and post it, and take the guess work out of video marketing on social media.
Bookmark this infographic to reference when creating and uploading videos in the future.
Platform: Facebook
User Stats: 1.01 billion daily active users
Max Video Length: 45 minutes
Max Video File Size: 1.75 GB
How Video is Displayed: Videos posted to Facebook pages show up in the newsfeed of people who like the page, and can potentially show up in the newsfeed of friends who like the video as well.
If the user is connected to wifi, the video will autoplay on mute as soon as it appears on the screen, and will pause once the user scrolls past it. The user can then stop scrolling and click on the video to hear it.
The video is also displayed on the Facebook page timeline, and in the video section where it can be organized into playlists.
Additional Features: A link and a call to action can be placed at the end of the video once it is done playing. You can also add a description, title, and categorize the video if it fits into the limited categories that Facebook provides.
Advertising Options: Video ads on Facebook allow you to pay to show the video in the Newsfeed of a targeted audience. Audience targeting options are very detailed on Facebook.
How to Upload: From your Facebook page, click on photo/video in the update box, choose your file, add a description and wait for the video to upload.
Note: The video will not upload immediately, it takes a moment to process once you hit publish and then you will be notified when it is ready.
Tip for Success: The first 2-3 seconds of your video is absolutely critical in determining whether someone is going to stop scrolling and watch it or not. So make sure you make those seconds count.
Platform: Instagram
User Stats: 400 million monthly active users
Max Video Length: 15 seconds (video ads can be up to 30 seconds)
Max File Size: n/a
How Video is Displayed: The videos are autoplayed in the feed of your followers, along with a description, tags of other Instagram accounts, and a location.
Additional Features: Filters can be added to videos.
Advertising Options: Instagram allows advertising through the Facebook ads manager, offering many of the targeting options that Facebook does.
How to Upload: Click the center icon in the Instagram app, choose the video from your library, pick the size, filter, thumbnail, and trim the video if you would like, then post it. Instagram videos can only be uploaded through a mobile device.
Tip for Success: Like Facebook videos, the video autoplays in the feed, so make sure that the first few seconds capture your audience.
Platform: Twitter
User Stats: 320 million monthly active users
Max Video Length: 30 seconds (unless you use our tip for success below)
Max File Size: 500 MB
How Video is Displayed: The videos are autoplayed in the feed of your followers, and the feed of their followers if they retweet the video.
Additional Features: None, unless you use our tip below
Advertising Options: Video ads with audience targeting is available on Twitter.
How to Upload: From desktop or mobile device, click the tweet button, then click Media and choose your video from your files.
Tip for Success: To upload videos longer than 30 seconds, all you need to do is set up a Twitter ads account with billing information. You do not have to spend money or ever use Twitter ads to upload videos this way.
Go to ads.twitter.com, add billing information, then click on the Creatives drop down and select Videos. From there you can upload videos up to 10 minutes long, and add a title, description, call to action, and link.
Click the tweet button to the right of the uploaded video to tweet it out right from the Twitter ads platform.
Platform: LinkedIn
User Stats: 100 million monthly active users
Max Video Length: Native video in LinkedIn is not supported. You can upload a video to YouTube or Vimeo, and then share the link in several different areas.
How Video is Displayed: The video is shown as a link, the user clicks on it to play it from it’s original source within LinkedIn.
Additional Features: No native features, but YouTube features like annotations and cards are supported.
Advertising Options: Video ads are not supported how to upload: You must upload videos to YouTube or Vimeo and share the link on LinkedIn
Tip for Success: To get the most traction out of your video, publish a post with the embed link of the video in it, include [VIDEO] in the title, and use a thumbnail image from the video as your featured image.
Platform: Pinterest
User Stats: 100 million monthly active users
Max Video Length: Native video in Pinterest is not supported. You can upload a video to YouTube or Vimeo, and then pin the link.
How Video is Displayed: Videos are displayed on boards and in the feeds of the people that follow your board as a thumbnail with a play icon on it. When users click the video it will expand and start playing inside Pinterest.
Additional Features: No native features, but YouTube features like annotations and cards are supported.
Advertising Options: You can promote pins, including pins that include video, to a targeted audience or specific search terms.
How to Upload: First upload the video to YouTube or Vimeo, then pin the link along with a description.
Tip for Success: Add videos as a part of your content strategy on Pinterest, posting them on boards that are topic specific. Use a detailed description with keywords that people would most likely search to find a video like yours.